ABOUT US

We’re here to help you move.

A group of professionals in a meeting room with a large conference table, laptops, and water bottles. One person stands at a whiteboard with notes while others sit and listen, some taking notes.

We have a dream that one day, CEO culture would be characterized by healthy lives and redemptive capital.

Founded in 2022, The Formation Agency exists to move stuck leaders and their organizations through major growth stages to increase the good they can do for the world.

We maximize your mission by guiding you through strategic planning and succession, and we help you fight the effects of erosive-individualism, extractive industrialism and exploitative consumerism in the process.

The Formation Agency advisors care about you, your people, and your mission. We guide CEOs and their boards to form the right strategies for growth and succession.

Who We Serve

We serve CEOs who are facing key inflection points in their leadership and organizations.

Clients

+mid-sized social enterprises

+city-impacting churches

+social good startups

+large non-profits

+international ministries


Logo for the If Illumination Foundation in white text on black background.

The Formation Method

A system of practices in three movements to guide communities out of unhealthy cultures to align around a shared mission.

The Formation Method is a development system for team members to guide each other out of the negative forces of erosive individualism, extractive industrialism, and exploitative consumerism and into connection, conspiration, and creation together.

In these three movements, trained leaders guide individuals and teams through the eight practices in a process of connecting with themselves and each other, conspiring against the formation machine of the world, and then creating solutions in a mutually formative process.

The Formation Method is designed to move you, your team, and your organization forward into ever-increasing health.

Leaders in multiple organizational types and levels are successfully using The Formation Method as their primary structure for empowering mission fulfillment.

Resources

Here you'll find a sampling of the resources we use with leaders and organizations to help them clarify their identities, build winning strategies, and design their teams for success.

from the founder

A middle-aged man with a bald head and light complexion, wearing a dark shirt with small red and blue dots, sitting on a cushioned seat against a dark background, looking directly at the camera with a serious expression.

Why Formation?

Today, my field of play is the executive board room. Growing up and through college, it was the soccer field. I loved the dual nature of formation on and off the field—the individual aspect and the team aspect.

I was formed as a player, person, and leader through disciplined practice of soccer fundamentals, conditioning, weight training, and nutrition. And I was formed with each team as a collective unit, where we created the culture and strategy of the team on and off the pitch.

As a soccer coach now with my daughters, I emphasize the importance of being formed individually, forming as a team collectively, AND in changing our specific game formation to adapt to environmental conditions and the competition.

Should we, for example, play a 4-4-2, a 3-5-2, or a 4-1-2-3 formation? It depends on the strengths and weaknesses of our team, who we’re playing against, and what’s happening during that particular game. We set up a strategy to fulfill our mission, and then we adapt in real time.

Leading complex organizations is the same. We identify our mission, set up our strategy, and then adapt based on market conditions and our competition.

Our work at The Formation Agency is to guide you in your formation, both individually and collectively, on and off the field. We guide CEOs and senior leaders into the ongoing process of of being individually formed to maximize their health and potential, and we help optimize your team and organizational formation to fulfill your collective mission.

We believe your formation matters, and I’m excited to take the field with you.

Jeff

Meet the Team

  • A smiling man with a bald head sitting on a chair, resting his arm on a paw-decorated blanket, against a dark background.

    Jeffrey Tanner, M.Ed.

    FOUNDER AND PRINCIPAL

  • A woman with blonde hair, wearing glasses and a white shirt, leaning against a tree outdoors, smiling at the camera.

    Vanessa Stricker

    BUSINESS MANAGER

  • A man with dark, curly hair, a beard, and mustache, smiling and wearing a white dress shirt with a dark suit jacket. Background features blurred greenery and trees.

    Matthew Smith, Ph.D.

    ACCOUNT DIRECTOR, EDUCATIONAL INSTITUTIONS

  • Ronny Kuo

    CLIENT SERVICES COORDINATOR

  • A smiling man with short hair, wearing a maroon button-up shirt, outdoors with blurred greenery and sunlight in the background.

    Darren Bagwell, MFT

    EXECUTIVE COACH AND ACCOUNT DIRECTOR

  • A woman with blonde hair sitting at a desk, smiling, with a laptop, papers, and a smartphone in front of her, in a bright room with large windows.

    Austin Kapur

    STRATEGIC COMMUNICATIONS SPECIALIST

LET’S GET STARTED

Your formation is foundational to your financial and missional success.

The Formation Agency is here to guide you and your organization through key inflection points in your leadership journey.